App Membership Guides About B2B Ambassadors
About

Making your
world bigger.

Your everyday app. Every membership, in one wallet — the airline, the hotel group, the cards, the clubs — made worth something every day, not just the weeks you’re away. Launching in the UAE in 2027, with the UK and Singapore to follow.

The problem is easy to state and everywhere once you look. Most people belong to more programmes than they can name — miles with an airline, nights and status with a hotel group, points on a card or two, a gym, a club. Every one holds real value, and almost none of it gets used: balances sit in silos and expire quietly, benefits live in PDFs nobody reads and in links buried in emails that went to spam, and at the exact moment you’re paying for something, nothing you’ve earned is anywhere near the transaction. The industry’s answer has been to launch more programmes.

We went the other way and built the two layers nobody owned. Payment orchestration, so a flight, a room, a table and a court can sit in one basket and settle in one checkout. And multi-wallet loyalty, so every balance lives in one place and actually moves — spent straight into the purchase, or shifted to where it’s worth most. On top of that sits everything a member touches: the plans, the offers that arrive at the right moment, the card, the concierge.

It’s an everyday app, and that’s the point. The screenshots you save of places you want to go become plans; the plans become trips and nights out, built with the friends and family actually coming. And the more you use it, the better it knows you — properly, not the way most apps claim to. Everyone promises they get you, then keeps serving you things that aren’t you, aren’t remotely close. This one builds on who you actually are — the things you love, the places you go and the people you go with, made sense of in one app, wherever in the world you are.

Travel is the loudest expression of it, not the whole of it. Most memberships get used within a few miles of home, and those count the same here.

Members get one wallet and one checkout. Partners get the rails. Venues get to be where their members already are.

The team

The people
building it.

Dubai, Abu Dhabi, London, Paris, Melbourne, Sydney and Brisbane. Decades of collective experience across payments, loyalty, product, brand and enterprise partnerships — and years spent building together before this.

Jaci SmithJaci SmithFounder · CEO & Co-CTODubai, UAE
Rodney GreenfieldRodney GreenfieldCo-CTO · Exec Director, AI & Data at AKQAMelbourne, AU
Nizar MoallaNizar MoallaChief Financial OfficerParis, FRA
James WhitingJames WhitingCo-Chief Product Officer · Travel & LifestyleBrisbane, AU
Hissam KhanHissam KhanCo-Chief Product Officer · FinTech and LoyaltyDubai, UAE
Julian PhillipsJulian PhillipsSVP Enterprise PartnershipsDubai, UAE
Advisory
Kevin GoldmintzKevin GoldmintzGrowth & Sales · EnterpriseSydney, AU
Kevin LooneyKevin LooneyPartnerships & ProcurementSydney, AU
Mark Rennie-DavisMark Rennie-DavisPayments & GovernanceAbu Dhabi, UAE
Brendan SmithBrendan SmithCreative Director, BrandLondon, UK
Dr Naim MaadadDr Naim MaadadHotels & HospitalityDubai, UAE
Adam O'ConorAdam O'ConorMarketing & AdvertisingLondon, UK
Kurt KnackstedtKurt KnackstedtCorporate Travel & PaymentsSydney, AU
Get in touch

Say hello.

Press, partnership, membership or something that doesn't fit a form — it all lands with a person, and you'll hear back.

BLACKBOOK is in development and goes live in the UAE in 2027, with the rest of the world to follow. Places, prices, availability and app screens on this site are shown as examples and are confirmed in the app at launch. Businesses named are shown for illustration and are not partners unless stated.

Ambassador figures and examples are illustrative and are not a promise of earnings. Every ambassador is engaged under an individual written agreement, and only that agreement sets their terms. Commission rates, structures and eligibility are subject to change, and BLACKBOOK may review them from time to time — including in light of volumes and programme take-up — on notice under that agreement.